playtoob
FIFA announces plan to sell stakes in World Cup
NPR · 1:06
13,694 views · 1,120 likes · Jul 29, 2026
FIFA has a new plan to raise billions of dollars: selling stakes of the World Cup to private investors.
It’s a complicated plan. FIFA would create a separate company to oversee all commercial decisions for the men’s and women’s World Cup — as well as to other FIFA tournaments like the Club World Cup. In this new venture, FIFA would partner with a firm called Thrive Eternal, run by Joshua Kushner …
FIFA has a new plan to raise billions of dollars: selling stakes of the World Cup to private investors.
It’s a complicated plan. FIFA would create a separate company to oversee all commercial decisions for the men’s and women’s World Cup — as well as to other FIFA tournaments like the Club World Cup. In this new venture, FIFA would partner with a firm called Thrive Eternal, run by Joshua Kushner …
Watch this and more from NPR on Playtoob — no recommendations, no algorithm, just the channels you choose.